bastard blog

Electric will be at MIDO (International Optics, Optometry and Ophthalmology Exhibition) 2010 to present our new EV^RX collection, optical frames.

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This year, Electric is celebrating its 10th year and they will welcome us at ISPO in Munich to celebrate this event.

A good opportunity to discover the new collections among which 3 new goggle designs EG2.5, EG1K and EGB, the R.I.D.S. rider inspired series and the collaboration with Neff headwear, introduced for the first time at ISPO 2010.

From February 2010 7th through the 10th,  Hall A2 – 236 with the entire FW 2010/2011 Electric collection, including the new R.I.D.S. series here below.
Happy 10th anniversary !!! 

Last wednesday at the COMVERT Hq we really tested the Milano showroom with the Launch Party #27, that showcased bastard and Electric products for Fall Winter 2010, dedicated to retailers, distributors, sales reps, collaborators and friends.

The showroom will be open everyday on appointment for sales, starting next week. The only missing ingredient is now a ‘Showroom Manager’, and for this purpose we’re examining the last curricula that get submitted to us through the job opportunity posted here (italian language required).

Upon the Silmo (Mondial de l’Optique) 2009, we are proud to announce the release of the Electric EV^RX collection, available 17 – 20 of September, Electric booth Pavillon 1 – Allée O – Stand n°21.

In Paris don’t miss the Electric EV^RX Line and Clark magazine release party @ Panic Room Bar (Paris 11° subway: Bastille) free drinks until 10pm !

Man, we make it safe! It was not easy at all, special for the Grill and the party, but the week end in Val Senales was great…

Saturday morning Supersession at the big Jump and Ignorant Session at the pool, check the gallery below. In the afternoon we grll and dink the all day at the skatepark. Nikolai Danov and Marco Lambertucci were skating and we were playing ignogolf!

The night was too cold for party outside, so we moved to the Leon’s pub and the party went crazy (as usual over there).

Thanks to Gentlemen Riders, Alex Fakieshop, all the riders, drinkers and party animals! It’s always good to spend a couple of days there, they are champions in “happiness”!

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Causa maltempo che si sta per abbattere sopra la ridente località di Gaverland abbiamo deciso di rinviare il photoshooting ai giorni 12 e 13 di Aprile

Saturday 28th @ Gaverland there will be the Electric Safari Session. Here the program:

Saturday morning fotoshooting with the Electric ski and snowboard team on a big jump made just for the session by Mattia Molnar, Alessandro Bianchetti and the Soul Park City Boys with the Gaverland powerfool tools.

If that’s not enough, saturday night the park on the bottom of the mountain it will be open with the lights.

Saturday night @ Campras BBQ, and from the 23:00 bastard party with dj Cor/radio.

For hotel booking:
HOTEL EUROPA: tel. 0365/903095; or 349/2817526
RIFUGIO CAMPRAS: tel. 0365/99210 or 349/6740477

Congratulation to our best ski rider Electric passes to the European team. here a little interview to know him better.

How did you get in the european team?
It was not much easy. I have tried to demonstrate to the people who trust me,  that I was making of my best and that it would have helped me have the possibility to confront myselfe with the international scene.

What about being a part of this reality?
It is an honor and a great opportunity. Be with international riders will help me a lot to get better and better eather grow up tecnilly and with the motivation. I will try to give my best to make the people who belived me happy.

If something change, what does changed your life of rider to be a part of the european team?
Sure something will change, now is only at the beginning. What I waited for is to participate to some Shooting and contests for being able to demonstrate that they exist also Italian skier in the international scene!

With all this snowing, did you make something interesting this winter?
This winter we are luky! In US they have not so much, we are covered! This winter I did some contest outside of Italy and a lot of powder!

Do you have some “international” program?
I hope! Now i have to go to the European Open, and than we will see… I hope to travel a lot!

Take a look on the video Limone supersession with John Olsson