bastard blog » Lakai https://blog.bastard.it/en IT IS NOT A LIFESTYLE Fri, 12 Dec 2025 18:07:03 +0000 en-US hourly 1 https://wordpress.org/?v=4.2.39 Summer sale at bastard store https://blog.bastard.it/en/2012/07/06/summer-sale-bastard-store/ https://blog.bastard.it/en/2012/07/06/summer-sale-bastard-store/#comments Fri, 06 Jul 2012 15:23:54 +0000 http://blog.bastard.it/?p=14605

It’s that time of the year again when summer *** SALES *** pop up at the bastard store in Milano.

Sales start on Saturday, July 7, with 30% OFF on most bastard products and a special price on some models of Electric, Nike, Vans, DVS and Lakai.

]]> https://blog.bastard.it/en/2012/07/06/summer-sale-bastard-store/feed/ 0 Launch Party #31 https://blog.bastard.it/en/2012/01/13/launch-party-31/ https://blog.bastard.it/en/2012/01/13/launch-party-31/#comments Fri, 13 Jan 2012 19:12:55 +0000 http://blog.bastard.it/?p=13354

On Wednesday January 11th we had a big party in our headquarters to present the new bastard,  Electric,  Jart,  DVS, Lakai,  Matix and Makia Fall Winter 2012-13 collections and a brand new DealerZine, that represents a big step forward compared to the previous ones! During the party we also inaugurated the new binocle working space… unfortunately we couldn’t document the opening due to a generalized state of dumbness, partially related to an overall abuse of a freaking awesome unfiltered wine ;)

Kudos to Davide / MatteoV / Giuliano for the amazing new catalog, to Sonia & co. for the event organization, to MatteoM / Lukas Goller  for the new products and the high quality collabos they managed despite tight schedules and reorganized resources, to Bruno for the excellent music and to Nuccia / Anna / Max / Muriel for everything else.

P.S. From next Monday January 16th until Tuesday February 28th, the upstairs showroom space at the bastard store will be open almost everyday for pre-sales on appointment. If you are a dealer, and you would like to receive the new catalog DealerZine #31 FW2012-13 with all the products, personalities and the background stories, just contact us and we will be more than happy to send you a hardcopy.

]]> https://blog.bastard.it/en/2012/01/13/launch-party-31/feed/ 4 Launch Party #30 https://blog.bastard.it/en/2011/08/01/launch-party-30/ https://blog.bastard.it/en/2011/08/01/launch-party-30/#comments Mon, 01 Aug 2011 12:35:22 +0000 http://blog.bastard.it/?p=12364

The Launch Party #30 took place on Wednesday July 20th with the preview presentation of the bastard, Electric and JART Spring Summer 2012 collections.

As usual Fresco distribution topped it off with their selection of  Lakai and Makia products.

Now a well deserved vacation is awaiting us, except for the sales reps who will be on pre sales campaign until late September.

From now on the upstairs showroom space at the bastard store will be open almost everyday for pre-sales on appointment until Sept. 20th.

]]> https://blog.bastard.it/en/2011/08/01/launch-party-30/feed/ 0 Launch Party #29 https://blog.bastard.it/en/2011/02/02/launch-party-29/ https://blog.bastard.it/en/2011/02/02/launch-party-29/#comments Wed, 02 Feb 2011 18:10:47 +0000 http://blog.bastard.it/?p=10178 On wednesday, January 26th at the COMVERT headquarters we celebrated the launch for the Fall Winter 2011-12 bastard, Electric and JART collections with the Launch Party #29 – and yeah, we’re already at our twentyninth collection!

Fresco distribution contributed with a supply of the new excellent BSA beer and with a selection of products from Matix, Lakai, DVS, Makia and Brixton. The Iraola brothers, owners of JART, replied bringing in the mix a couple of good skaters to warm the bowl session and a Jamón ibérico that they personally sliced up for the attendees.

We have tried to behave but it was hard…



The bastard store upstairs showroom will stay open for orders by appointment starting this week through March 10th.

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