Giusto ieri abbiamo ricevuto gli stickers del progetto Drink Water iniziato da Austin Smith e Bryan Fox con cui abbiamo fatto una mega session alla bastard bowl in ottobre.

Sul loro sito trovate una piccola collezione di prodotti che ci piacciono parecchio e che presto speriamo troverete al bastard store.

Vi metto qui sotto i motivi per cui assolutamente supporteremo questo progetto.

Drink Water is a friendly reminder to drink water.

Maybe you, like us, began to feel uncomfortable about how effective “energy drink” companies have become at encouraging young people to consume their product: beverages of caffeine, sodium, sugar, high fructose corn syrup, and even some mystery chemicals about which little is known.

In 2011, we began writing Drink Water on our snowboards. Drink Water became some sort of statement, movement, mission, or whatever it is, and we bought some silkscreens and started making t-shirts, stickers, and sweatshirts. We gave a bunch away, and people we respect wore them with pride.

As we encouraged folks to drink water, we learned that nearly a billion people on Earth don’t have access to clean drinking water–that’s 1 out of every 8 people. In some parts of the developing world, that lack of clean drinking water is deadly.

For every Drink Water purchase, 10% of profits will be donated to provide drinking water for someone in need. We’re supporting a non-profit, Water.org, as they drill wells to fight the water crisis.

We’re out to spread the Drink Water word. We don’t sell water, we just drink it.

Thank you for your time and consideration. We’ll see you out there.

Austin Smith and Bryan Fox

Grazie John Basta per l’invio!