Aggressive non-violence: Toy Boarders

by jep 12 July 2011

Skateboarding version of skate army men… maybe if kids start playing with these instead of the army ones, as was happening to my generation, in twenty years we’ll have a lot of parks! At least I want to believe in this as it seems that this long-term marketing strategy worked pretty well with wars.

More info and pics on skateandannoy.com.
You can find The Original AJ’s Toy Boarders at the bastard store. Peace.

bastard school – S.M.S. Tommaseo, Milano

by jep 12 July 2011

Today we received a visit from the eightgraders of Scuola Media Statale Tommaseo, a middleschool in Piazza Istria, Milano, walked by Prof. Roberto Maggi. We guided the students through the creation of a bastard product and we showed them how in subsequent phases it gets tuned, communicated, tested and sold… all of this happening in one physical space: the bastard store.

Lazy instructors

by davidelp 12 July 2011

Ermanno and Fabio, snowboard instructors for Ne.w Snowboard, chose bastard snowear and Electric goggles.

They’ve found particularly suitable for the job the Goja and Degree jackets with the Cargo pants, which resisted flawlessly to last weekend’s snow storms.

Howard Gardner at Triennale Milano

by jep 12 July 2011

Invited at the conference Bello Giusto Efficace of Art for Business at the Triennale in Milano I had the pleasure to meet Howard Gardner and spend a few words with him.

I discovered that he’s the one that exposed – in the last thirty years – the kindergartens of Reggio Emilia, that nowadays are taken as models ef excellence in many parts of the world… and suddenly realized why I was invited to talk about the bastard store ;)

Art For Business has been working since 2007 for making art’s contribution to organizations more recognizable, particularly regarding the impact that this languages have on people, offering new inputs and methods for continuos education.

In this context, Architecure and space utilization are perhaps important tools to help keeping a free stream of information and stimulate transfer of competence and skills from one area to another, beacuse different areas require different kinds of intelligence.

Lessons learned: QI is overrated (who cares?), never stop learning

Talking bastard – Politecnico di Milano

by lorebini 12 July 2011