Come inside the bastard store

by jep 9 October 2013

If you are so lazy to not even find the time for a visit in via Scipio Slataper 19, Milano – even now that we have the ISTRIA subway stop on the M5 line – at least you can take an online virtual tour of the bastard store… click on the small square at top right of the image and check it out.

Sure, you can always buy our stuff on the web, but that’s not the same.

P.S. If in the virtual tour you find my beloved Penny skateboard that I lost, please tell me!


bastard at ISPO 2013 tradeshow in Munich

by jep 9 October 2013

Next week bastard will be at the ISPO tradeshow in Munich, 3-6 February 2013, Hall A1, Booth 229.

After 18 years on the market we are still looking for retailers/distributors that share with us our same passions and commitments!

Come to meet us and discover our new snowboard clothing line for winter 2013-14 designed by Lukas Goller, the totally handMade in Italy snowboards and the products developed in collaboration with ROUGH snowboards and Todd Bratrud.

P.S. The ISPO tradeshow is reserved for business professionals only (a.k.a. retailers, distributors, wholesalers, manufacturers, magazines, riders, designers…)

Zumbini / Binocle

by davidelp 9 October 2013

Congratulations to our favourite architecture studio, Binocle, that was recently published (again) by ArchDaily.
The subject of the review is the transformed reuse project for offices in Via Zumbini, Milan.

For further information and more pictures pay a visit to ArchDaily.

Launch Party #31

by jep 9 October 2013

On Wednesday January 11th we had a big party in our headquarters to present the new bastardElectricJartDVSLakai,  Matix and Makia Fall Winter 2012-13 collections and a brand new DealerZine, that represents a big step forward compared to the previous ones! During the party we also inaugurated the new binocle working space… unfortunately we couldn’t document the opening due to a generalized state of dumbness, partially related to an overall abuse of a freaking awesome unfiltered wine ;)
Read the rest of this entry »

Winter sale at bastard store

by jep 9 October 2013

It’s that time of the year again, when *** SALES *** pop up and this time at the bastard store we have them online too.

ClaudioB itw on Art For Business Magazine

by lorebini 9 October 2013

This Month Art For Business Magazine published a double interview with the title “Contemporary Organizations: an academic and an entrepreneur confront each other”, the academic is Alberto De Toni, dean of the Udine engineering faculty, while the entrepreneur is Claudio Bernardini, co-founder at bastard.

The two are first asked to answer the same questions – and there are significant analogies in what they say – and then to ask a question to each other… and here our mate goes on with his Spaghetti Organization theory.

! The interview is available in italian language only.

Outernet – internet is outside

by jep 9 October 2013

On Thursday, September the 29th from 2PM to 7PM at the bastard store upstairs space we will host the event 03 titled outernet (internet is outside). New event format organized by cfmt that explores pioneering themes and aims to supplying managers the necessary tools to deal and cope with change, in an informal and cooperative context.

PDF downloadable here [italian language only].

P.S. We still have about ten spendable invitations so even if you are not managers associated with CFMT but you are bastard / COMVERT customers and interested in participating to the event please write an email to You will receive a confirmation email within Tuesday, 27th.

Launch Party #30

by davidelp 9 October 2013

The Launch Party #30 took place on Wednesday July 20th with the preview presentation of the bastardElectric and JART Spring Summer 2012 collections.

As usual Fresco distribution topped it off with their selection of  Lakai and Makia products.

Now a well deserved vacation is awaiting us, except for the sales reps who will be on pre sales campaign until late September.

From now on the upstairs showroom space at the bastard store will be open almost everyday for pre-sales on appointment until Sept. 20th.

The Last Call – Winter 2011

by jep 9 October 2013

There are a thousand reasons for having a Skateboarding tradeshow, and no reason for not making it …

After the summer experiment, The Last Call is hosted at the Lambretto Art Project in Milano for its first winter edition on february 12, 13, 14 2011.

The Last Call is the only skateboarding tradeshow created and managed by the main heads of the italian skateboard business, among which Max Bonassi.

Skateboarding, surprise contests, excellent video screenings and all the latest news from the industry.

We will be there with the product previews for bastard, Jart and Electric products, come visit our booth.

Launch Party #29

by davidelp 9 October 2013

On wednesday, January 26th at the COMVERT headquarters we celebrated the launch for the Fall Winter 2011-12 bastard, Electric and JART collections with the Launch Party #29 – and yeah, we’re already at our twentyninth collection!

Fresco distribution contributed with a supply of the new excellent BSA beer and with a selection of products from MatixLakaiDVSMakia and Brixton. The Iraola brothers, owners of JART, replied bringing in the mix a couple of good skaters to warm the bowl session and a Jamón ibérico that they personally sliced up for the attendees.

We have tried to behave but it was hard…

The bastard store upstairs showroom will stay open for orders by appointment starting this week through March 10th.