Summer sale at bastard store

by edop 6 July 2012

It’s that time of the year again when summer *** SALES *** pop up at the bastard store in Milano.

Sales start on Saturday, July 7, with 30% OFF on most bastard products and a special price on some models of Electric, Nike, Vans, DVS and Lakai.

Launch Party #31

by jep 6 July 2012

On Wednesday January 11th we had a big party in our headquarters to present the new bastardElectricJartDVSLakai,  Matix and Makia Fall Winter 2012-13 collections and a brand new DealerZine, that represents a big step forward compared to the previous ones! During the party we also inaugurated the new binocle working space… unfortunately we couldn’t document the opening due to a generalized state of dumbness, partially related to an overall abuse of a freaking awesome unfiltered wine ;)
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Launch Party #30

by davidelp 6 July 2012

The Launch Party #30 took place on Wednesday July 20th with the preview presentation of the bastardElectric and JART Spring Summer 2012 collections.

As usual Fresco distribution topped it off with their selection of  Lakai and Makia products.

Now a well deserved vacation is awaiting us, except for the sales reps who will be on pre sales campaign until late September.

From now on the upstairs showroom space at the bastard store will be open almost everyday for pre-sales on appointment until Sept. 20th.

Launch Party #29

by davidelp 6 July 2012

On wednesday, January 26th at the COMVERT headquarters we celebrated the launch for the Fall Winter 2011-12 bastard, Electric and JART collections with the Launch Party #29 – and yeah, we’re already at our twentyninth collection!

Fresco distribution contributed with a supply of the new excellent BSA beer and with a selection of products from MatixLakaiDVSMakia and Brixton. The Iraola brothers, owners of JART, replied bringing in the mix a couple of good skaters to warm the bowl session and a Jamón ibérico that they personally sliced up for the attendees.

We have tried to behave but it was hard…



The bastard store upstairs showroom will stay open for orders by appointment starting this week through March 10th.