bastard blog

bastard starts off in 1994 as the first italian snowboard company entirely dedicated to freestyle and freeride.

The first line consisted in only two boards and a tiny clothing selection, expanding in the years to follow, especially for the clothing.

Throughout the years we kept our production in Italy, although the competitors were becoming more aggressive in terms of price, especially by using factories located in eastern Europe, Africa or Asia.

There are snowboarders that may care to know that the money they paid for their board was actually used to buy the best materials and not to finance expensive ad campaigns.

And some other also care to know that there still is a small factory outside of Milan, that manufactures boards using the latest technologies, with guaranteed precision and uniformity that up until a few years ago were only achievable with equipment dedicated for serial productions.

Topping it off with the craftsmanship and a meticulous approach to production we are able to obtain a superior non industrial type of product.

The type of snowboarder that appreciates all this is who we address to, because that’s exactly how we are.

Here below the new boards, Fishing Club collection, designed by our graphic designer Davide, who is way too much into fishing.