bastard blog

On wednesday, January 26th at the COMVERT headquarters we celebrated the launch for the Fall Winter 2011-12 bastard, Electric and JART collections with the Launch Party #29 – and yeah, we’re already at our twentyninth collection!

Fresco distribution contributed with a supply of the new excellent BSA beer and with a selection of products from Matix, Lakai, DVS, Makia and Brixton. The Iraola brothers, owners of JART, replied bringing in the mix a couple of good skaters to warm the bowl session and a Jamón ibérico that they personally sliced up for the attendees.

We have tried to behave but it was hard…

The bastard store upstairs showroom will stay open for orders by appointment starting this week through March 10th.

Invited by Igor Iraola – the oldest of the three brothers that 10 years ago started the most powerful skateboard factory in Europe – I spent a few days in Irún to watch closely how decks are made here… as well as testing some of the best restaurants of the Basque Country ;)

Positively impressed with the quality of the local production, technologies used, thorough distribution and the people working for the company and that are on the team, I could not help stepping on my first JART board!