Sud Sound System in concert at Live di Trezzo last night in Milano.
Nice as always, they came visit us in the afternoon to give us a few passes for the gig, and we rewarded them with a bastard clothing seasonal supply.
Concert was real fun as usual, years go by but these guys keep boosting energy out of everywhere!
Many oldies and several new hits, their celebrated homeland Lu Salentu repped big time once again.
The Electric international team has plenty of superstars; real celebrities like Andreas Wiig, Mark Healey, Matt Hoy o Kyle Bush constantly need support to preserve themselves from the paparazzi effect. Here are the new weapons from Electric for summer 2011.
Matt coating, Smoke’n Mirrors lenses and metal frame are some of the most juicy features that Electric introduces in the new models Jailbreak, Shaker, Knoxville, Mutiny, Hoy inc. and BPM.
The Electric polarized sunglasses range is also completely renewed.
Soft color graduated lens, bicolor frames, and a lot of texture for the ladies’ models.
All these new models are already available at the bastard store.
The girls at Shedonism couldn’t wait for the official release in fall 2011 of RaGazza Ladra, the collection designed by La Pina for bastard, so they had to swing by the bastard store to admire the entire collection.
And La Pina was physically there for presenting her work. The girls took the opportunity to ask her questions regarding life, work, her passions and obviously the RaGazza Ladra clothing collection.
You can read La Pina’s answers on La Pina itw on Shedonism.
Maybe due to his recent trip to California Luca Zamoc, our painter friend with a hefty talent, reveals a colorful world of his own snapping out of the misty, monochromatic reality that he was known for.
Unbelievable? Visit his new website updated with the latest works, among which the bastard store murales that later became a t-shirt.
Want to see his work with your own eyes? You just lucked out, as his exhibition is grand opening on Friday, April 29th (7pm through midnight) at the Dispenser in Viale Faenza, 12 Milano.
During the show he will be performing some live painting together with Mosone, Sea and 2501.
Who wouldn’t want an awesome, fully furnished, apartment downtown?
Lago gives birth, in different cities in Italy, to homes furnished with their products. These apartments, that are inhabited and lived daily by regular people denominated “tenants”, as well as private homes, are used as showrooms in special occasions.
The Lago apartment in Milano, with the occasion of design week, asked us for a little bastard style…
Many collaborators and friends have gathered again for the now classic photo shooting with photo master Giuliano Berarducci, who, as a ship captain from other times, guided us through the stormy weathers of the semestral shooting that gave birth to the spring summer 2011 bastard catalog.
Thank you, thank you and more thank yous to Enrico “ERREDBARON” Predeval, Mattia Turco, Nicola Giordano, René Olivo, beautiful Giulia “fastidio” Boselli and young Easy, who posed for the first bastard kid collection.
Exceptionals models were Koji and Luca from Milano City Ink, Giorgio from UBM, Nico & Andrea alias Pink is Punk and the Warriors.
Enjoy the images.
…meaning what Olimpia Zagnoli has in her mind.
Olimpia, well known illustrator here and overseas for her vintage graphic aestethics and her nice color palettes, in this recent interview narrates about a more or less recent past, the present in constant turmoil and about an all creative near future.
Our GroS sitting one more time on the director chair for “Compromessi”, new single track for Emilano Pepe feat. La Pina.
A frenzy development in a fun clip, also thanks to the many friends working in it.
Enjoy!
bastard starts off in 1994 as the first italian snowboard company entirely dedicated to freestyle and freeride.
The first line consisted in only two boards and a tiny clothing selection, expanding in the years to follow, especially for the clothing.
Throughout the years we kept our production in Italy, although the competitors were becoming more aggressive in terms of price, especially by using factories located in eastern Europe, Africa or Asia.
There are snowboarders that may care to know that the money they paid for their board was actually used to buy the best materials and not to finance expensive ad campaigns.
And some other also care to know that there still is a small factory outside of Milan, that manufactures boards using the latest technologies, with guaranteed precision and uniformity that up until a few years ago were only achievable with equipment dedicated for serial productions.
Topping it off with the craftsmanship and a meticulous approach to production we are able to obtain a superior non industrial type of product.
The type of snowboarder that appreciates all this is who we address to, because that’s exactly how we are.
Here below the new boards, Fishing Club collection, designed by our graphic designer Davide, who is way too much into fishing.
